As a comedy writer, I oftentimes have to find humor in situations but, every once in a while, it's handed to me on a silver platter. This is one of those occasions . . . .
Gold's, World, Powerhouse. When people think of gyms, they think of places individuals go to build muscle. It's where bodybuilders live, right?
Gold's, World, Powerhouse. When people think of gyms, they think of places individuals go to build muscle. It's where bodybuilders live, right?
Yes, with one exception: Planet Fitness, a nationwide gym franchise, decided to separate itself from the pack by making its facilities "Judgement Free Zones." What does this mean? To put it simply, it's code for "No bodybuilders," and the company has no qualms about its policy. Check out the gym's marketing campaign, which unapologetically mocks those who build muscle. | |
Seriously, I'm not making any of this up. Check out the following (hilarious) report by Comedy Central.
How torn up is the bodybuilding community over this? It commandeered Planet Fitness's catchphrase and brandishes it as a badge of honor.
#ThorChallenge #BeYourOwnSuperhero #Bodybuilding #WeightTraining #GoldsGym #WorldGym #PowerHouseGym #PlanetFitness #LunkAlarm #ILiftThingsUpandPutThemDown #ComedyCentral
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